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Penguin Books USA

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Book Publishers
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Penguin Books USA's nearest ten neighbors span five distinct subcategories — book publishers, websites, education organizations, artists, and non-profits — with no single type dominating and scores compressed into a narrow band from 0.91 to 0.93.

The shape is flat: Harper Perennial leads at 0.93, followed closely by Artnet at 0.92, Guggenheim Museum at 0.92, Yoko Ono at 0.92, and Amnesty International USA at 0.92. Three fellow book publishers appear in the top 10 — Harper Perennial, Penguin Random House (0.92), and Harper Books (0.92) — but they share the set with art-world properties (Artnet, Guggenheim Museum), a visual artist (Yoko Ono), and a human-rights non-profit (Amnesty International USA). The cross-kind presence is the defining feature: roughly half the top 10 comes from outside publishing entirely, drawn from the art, culture, and civic-organization space. No sports, entertainment, or retail entities appear in the top 10.

The tight score range and mixed subcategory composition together indicate an audience defined less by a single content category than by a consistent cultural and civic orientation that cuts across publishing, visual art, and advocacy.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "penguinusa", "title": "Penguin Books USA", "category": "Brands", "subcategory": "Book Publishers", "resolved": "penguinusa", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "harperperennial", "title": "Harper Perennial", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9311, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "artnet", "title": "Artnet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.92, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "guggenheim", "title": "Guggenheim Museum", "category": "Organizations", "subcategory": "Education", "similarity": 0.9198, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "yokoono", "title": "Yoko Ono", "category": "Celebrities and Influencers", "subcategory": "Artists", "similarity": 0.9187, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] }, { "handle": "amnestyusa", "title": "Amnesty International USA", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9172, "drivers": [ "A02", "I01", "G03", "G01", "Q01" ] }, { "handle": "penguinrandom", "title": "Penguin Random House", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9167, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "senschumer", "title": "Chuck Schumer", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.9153, "drivers": [ "A02", "I01", "G01", "G03", "Q01" ] }, { "handle": "harperbooks", "title": "Harper Books", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9153, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "artsy", "title": "Artsy", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9138, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "artinamerica", "title": "Art in America", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9137, "drivers": [ "A02", "I01", "G01", "G03", "E06" ] } ] }
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