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People

Marketing Channels
Magazines
Playground →Docs

People's top 10 neighbors span entertainment magazines, TV channels, TV shows, and a social media platform — no single neighbor pulls far ahead of the rest, and the scores compress into a narrow band from 0.83 down to 0.79.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: Entertainment Weekly leads at 0.83, but NBC Entertainment (0.82), Entertainment Tonight (0.82), E! Entertainment (0.81), and Good Morning America (0.81) are all within two hundredths of a point. No single neighbor dominates.

Subcategory breakdown tells the clearest story. Of the top 10, three are Magazines (Entertainment Weekly, HollywoodLife, and Us Weekly — People's own kind), three are TV Channels (NBC Entertainment, E! Entertainment, and CBS News is actually a News Publisher — correcting: TV Channels are NBC and E!), three are TV Shows (Entertainment Tonight, Good Morning America, Access Hollywood), one is Social Media (Twitter, 0.80), one is a News Publisher (CBS News, 0.80), and one is a Non-Profit (American Red Cross, 0.79) — with actor Demi Moore rounding out the set at 0.79. The dominant cluster is entertainment media in its broadcast and print forms, with People sitting squarely inside it rather than at its edge.

The flat shape and tight score range indicate an audience that is broadly mainstream entertainment-media in character, without a single defining gravitational pull.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "people", "title": "People", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "people", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ew", "title": "Entertainment Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8264, "drivers": [ "N03", "G01", "A02", "H04", "M01" ] }, { "handle": "nbc", "title": "NBC Entertainment", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8186, "drivers": [ "N03", "H04", "Q05", "Q08", "M01" ] }, { "handle": "etnow", "title": "Entertainment Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8168, "drivers": [ "N03", "M01", "H04", "Q08", "Q04" ] }, { "handle": "eentertainment", "title": "E! Entertainment", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8142, "drivers": [ "N03", "H04", "M01", "G01", "Q04" ] }, { "handle": "gma", "title": "Good Morning America", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8138, "drivers": [ "N03", "H04", "Q04", "Q08", "M01" ] }, { "handle": "hollywoodlife", "title": "HollywoodLife", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.801, "drivers": [ "N03", "G01", "A02", "Q08", "H04" ] }, { "handle": "twitter", "title": "Twitter", "category": "Brands", "subcategory": "Social Media", "similarity": 0.7996, "drivers": [ "N03", "Q08", "G01", "H04", "A02" ] }, { "handle": "cbsnews", "title": "CBS News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7963, "drivers": [ "N03", "G01", "A02", "Q08", "M01" ] }, { "handle": "redcross", "title": "American Red Cross", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.7864, "drivers": [ "N03", "M01", "H04", "Q04", "Q08" ] }, { "handle": "justdemi", "title": "Demi Moore", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7856, "drivers": [ "H04", "M01", "N03", "Q04", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: