Playground →
Pepsi's nearest audiences are a dense mix of quick-service restaurants, snack and candy brands, and — more unexpectedly — professional wrestling figures, with no single neighbor pulling far ahead of the rest.
The shape is flat: the top 10 scores run from 0.99 down to 0.97, a narrow band with no dominant outlier. Four of the ten neighbors are Restaurant brands: KFC (social) (0.99), McDonald's (0.99), Subway (social) (0.98), and Burger King (0.98). Two are Food brands — Frito-Lay N. America (0.98) and Lay's — and three are Sweets: Skittles (0.98), Snickers (0.97), and Kitkat (0.97). The tenth neighbor is Sheamus (0.97), an Athlete — the first signal of a wrestling presence that runs deep in the wider graph. The only other Beverages brand in the top 10 is Coca-Cola, which appears further down the ranked list at 0.96, making it a near-peer rather than a standout.
The overall picture is a mainstream consumer-packaged-goods audience that overlaps heavily with fast food and confectionery, with professional wrestling cutting through as a cross-category thread that the top 10 only begins to reveal.
