Playground →
Pet Supplies Plus's ten nearest neighbors are a mix of athletes, sports journalists, automotive services, fast casual restaurants, and regional food and beverage brands — with no other pet retail or pet services entity appearing in the top 10.
The shape is flat: scores run from 0.86 down to 0.84 across the top 10, with no single neighbor pulling away from the pack. Dan Orlovsky leads at 0.86, followed closely by Jet's Pizza at 0.86 and Valvoline at 0.86. Tire Discounters (0.85) and Mike Golic Jr (0.85) round out the top five. Tallying the subcategories across all 10 neighbors: Athletes account for four entries — Orlovsky, Golic Jr, Joe Thomas (0.85), and Trevor Bauer (0.84); Fast Casual Dining contributes two — Jet's Pizza and Steak 'n Shake (0.80, just outside the top 10 but visible in the broader set); Automotive appears twice with Valvoline and Tire Discounters; and Notre Dame Football (0.85) represents Sports Teams. McNeil (0.85) is classified Miscellaneous. The dominant subcategory is Athletes, and the overall cluster is sports-and-services — a distinctly cross-kind pattern for a pet supplies retailer.
No neighbor in the top 10 shares Pet Supplies Plus's own subcategory of Pet Supplies and Services, which means the audience shape here is defined entirely by what this audience also follows — regional sports figures, automotive maintenance brands, and Midwest-adjacent food chains — rather than by category peers.
