Playground →
PetaPixel's top 10 neighbors span five distinct subcategories — Websites, Blogs, a Magazine, a Travel brand, and an Airline — with no single type dominating and scores compressed into a narrow 0.88-point band from 0.92 down to 0.88.
The shape is flat. Kickstarter leads at 0.92, but the gap to the next four neighbors is negligible: TNW (0.89), Airbnb (0.89), The Verge (0.89), and Laughing Squid (0.89) are effectively tied. Gizmodo and Lonely Planet follow at 0.89, Creative Review at 0.89, The Guardian at 0.88, and Virgin Atlantic at 0.88. Six of the ten neighbors are Websites or Blogs — the same subcategory as PetaPixel itself — but the presence of a Travel brand, an Airline, and a general-interest Magazine signals that the audience shape is not defined by photography or tech publishing alone. The cross-kind entries (Airbnb, Lonely Planet, Virgin Atlantic) sit at scores indistinguishable from the media neighbors, meaning travel-oriented audiences are as structurally close to PetaPixel's as tech-media ones are.
The flat distribution here points to a broadly curious, digitally engaged audience that does not cluster tightly around any single content vertical.
