Playground →
Dave Matthews Band sits at 0.89 in a top 10 otherwise composed almost entirely of sports journalists and media figures — the single most structurally unexpected neighbor in the set.
The shape here is broad: scores run from 0.94 down to 0.88 with no sharp drop-off, meaning many entities share a comparably close audience composition with Peter King. The dominant subcategory is Journalists — Albert Breer (0.93), Jayson Stark, Bob Ley, Mike Garafolo, Jay Glazer, and John Buccigross all land between 0.89 and 0.93, forming a dense cluster of sports-media peers. The top-ranked neighbor, The MMQB (0.94), is a Website rather than an individual journalist, but it sits squarely within the same sports-coverage orbit. Kenny Mayne (0.90) is the one TV Personality in the set, and Matthew Berry (0.88) rounds out the ten as a Professionals subcategory entry.
What breaks the pattern is Dave Matthews Band at 0.89 — the only Musicians and Bands entry in the top 10, slotting between Buccigross and Berry with a score that matches several of the journalists. Its presence signals that the audience composition Peter King draws overlaps meaningfully with at least one major music act, even as the surrounding cluster is almost uniformly sports media.
The broad shape, combined with the depth of same-subcategory neighbors, suggests an audience that is strongly defined by sports journalism consumption — but not exclusively so.
