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Pew Research Center

Organizations
Research Organizations
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The top 10 neighbors for Pew Research Center span five distinct subcategories — news publishers, journalists, podcasts and radio, blogs, and a non-profit — with no single neighbor pulling significantly ahead of the rest.

The shape is flat: scores run from 0.98 (ProPublica) down to 0.97 (Jon Favreau and Crooked Media), a band of less than 0.02 across all ten. Vox sits at 0.98, Ezra Klein at 0.98, NPR's Planet Money at 0.98, and The Atlantic at 0.98 — four neighbors within a fraction of the top score. Brookings Institute is the only other Research Organization in the top 10, at 0.98, and is the sole neighbor sharing Pew's own subcategory. The remaining eight positions are split across journalists (Ezra Klein, Dave Weigel), news publishers (Vox, Axios), podcasts (SCOTUSblog is a blog at 0.98, Planet Money a podcast), and a non-profit (ProPublica). The dominant subcategory by count is Journalists, with two of the top 10 carrying that label, alongside a mix of news publishers, podcasts, blogs, and one magazine.

What this flat distribution reveals is an audience that moves fluidly across the media-and-policy information ecosystem — equally at home with data journalism, long-form commentary, and public-radio programming — without anchoring strongly to any single format or outlet type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "pewresearch", "title": "Pew Research Center", "category": "Organizations", "subcategory": "Research Organizations", "resolved": "pewresearch", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "propublica", "title": "ProPublica", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9832, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9816, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9804, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "planetmoney", "title": "NPR's Planet Money", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9796, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9794, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "brookingsinst", "title": "Brookings Institute", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9771, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "scotusblog", "title": "SCOTUSblog", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9767, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "538politics", "title": "538 Politics", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9765, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "daveweigel", "title": "Dave Weigel", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9761, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "jonfavs", "title": "Jon Favreau", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9749, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: