Playground →
Across the top 10 neighbors, PFF's audience overlaps most heavily with NFL journalists and TV personalities — not with other sports data brands or analytics outlets.
The shape is broad: all ten neighbors score between 0.94 and 0.89, with no single dominant pull and no sharp drop-off. Adam Schefter leads at 0.95, followed closely by Matt Miller at 0.94 and Ian Rapoport at 0.93. These three are all classified as Journalists. Trey Wingo (0.92) and Tom Pelissero (0.92) extend the cluster, with Pelissero also a Journalist and Wingo a TV Personality. Rich Eisen (0.91) and Daniel Jeremiah (0.91) continue the pattern — Journalist and TV Personality respectively — before Chris Mortensen (0.90) adds a third Journalist. The ninth position belongs to ProFootballTalk (0.90), a Blog, and the tenth to Mike Tirico (0.89), a TV Personality.
Tallying the top 10: six are Journalists, three are TV Personalities, and one is a Blog. No Athletes, no Sports brands, and no non-football entities appear in the top 10. PFF itself is categorized as a Sports brand, making this a cross-kind result — its nearest audiences are shaped by NFL media figures rather than by comparable data or analytics properties.
The broad, journalist-heavy cluster suggests PFF's audience is drawn from the same pool as NFL news consumers, not from a narrower analytics-first niche.
