Phenix Salon Suites' ten nearest neighbors span six different categories — fitness, banking, automotive, retail, logistics, and dining — with no other Beauty Salons and Spas appearing in the top 10 at all.
The shape is flat: scores run from 0.89 down to 0.87 with no single dominant pull. LA Fitness leads at 0.89, followed closely by Bank of America at 0.89 and Macy's at 0.89. Porsche sits at 0.88 and CVS Pharmacy at 0.88. Tallying the subcategories across all ten: Car Makers account for three entries — Porsche, Acura, and BMW — making Automotive the most represented single subcategory. The rest scatter across Fitness Centers and Gyms, Banks, Department Stores, Pharmacies and Drugstores, Transport and Logistics, and General Apparel. This is a cross-kind pattern throughout: none of the ten neighbors share Phenix's own subcategory, and no single category dominates. The audience shape here is defined by mainstream, multi-category service consumption — gyms, banks, department stores, and premium car brands — rather than by anything specific to the beauty or personal care space.
What the flat, cross-kind distribution reveals is an audience whose shape is recognizable across a wide range of everyday service and retail contexts, not one anchored to a single vertical.