Playground →
The Chronicle of Philanthropy's top 10 nearest neighbors span news publishers, non-profits, journalists, and TV shows — with no single entity pulling far ahead of the rest.
The shape is flat: scores run from 0.98 (Gates Foundation) down to 0.97 (The Atlantic), a band of less than two percentage points across all ten. The center entity is a Magazine, and only one other Magazine appears in the top 10 — The Atlantic at 0.97. The dominant subcategory is News Publishers, with The Washington Post (0.97), The New York Times (0.97), and The Economist (0.97) all clustering tightly at the top. Two Non-Profit organizations — Gates Foundation and Clinton Foundation (0.97) — sit alongside them, the only Organizations subcategory in the top 10. Rounding out the set are Arianna Huffington (0.97, Journalists) and Frontline (0.97, TV Shows), the lone TV Show in the top 10. The cross-kind composition — news publishers, non-profits, a journalist, and a documentary program — suggests the audience is shaped less by magazine-reading behavior specifically and more by a broader orientation toward policy, civic affairs, and institutional accountability.
The flat, tightly compressed scores across such a diverse mix of entity types point to an audience with wide but coherent media habits, one that moves fluidly across publication formats without concentrating heavily on any single one.
