Share

Pierre LeBrun

Celebrities and Influencers
Journalists
Playground →Docs

At 0.9838 and 0.9809 respectively, Bob McKenzie and Darren Dreger sit so close together at the top of Pierre LeBrun's similarity graph that they effectively form a shared peak — the structural signature of a two-peak shape where two distinct neighbors anchor the audience rather than one.

The rest of the top 10 fills in a tight hockey-media ecosystem. Hockey Night in Canada (0.9501), TSN Hockey (0.9378), The Hockey News (0.9372), and The Athletic NHL (0.9286) represent the broadcast, audio, print, and digital coverage layers of the sport — four distinct subcategories (TV Shows, Podcasts and Radio, Magazines, News Publishers) all pointing at the same audience. Paul Bissonnette (0.9396) is the second Athlete in the set alongside McKenzie. Three fellow Journalists appear — Peter Gammons (0.9218), Jon Heyman (0.9211), and Dreger — though Gammons and Heyman are baseball reporters, not hockey, which signals that the audience shape here is partly about sports-journalism consumption broadly, not only hockey coverage. The Hockey Hall of Fame (0.9217) rounds out the set as the lone Destinations entry.

The overall picture is a narrow, sport-specific audience that organizes itself around hockey media infrastructure, with a secondary pull toward sports-journalism followers across leagues.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "pierrevlebrun", "title": "Pierre LeBrun", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "pierrevlebrun", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "tsnbobmckenzie", "title": "Bob McKenzie", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9838, "drivers": [ "D03", "A04", "P02", "L01", "N03" ] }, { "handle": "darrendreger", "title": "Darren Dreger", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9809, "drivers": [ "D03", "A04", "P02", "L01", "P06" ] }, { "handle": "hockeynight", "title": "Hockey Night in Canada", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9501, "drivers": [ "D03", "N03", "P02", "A04", "P06" ] }, { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9396, "drivers": [ "D03", "A04", "P06", "P02", "N03" ] }, { "handle": "tsnhockey", "title": "TSN Hockey", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9378, "drivers": [ "D03", "A04", "N03", "P02", "P06" ] }, { "handle": "thehockeynews", "title": "The Hockey News", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9372, "drivers": [ "D03", "A04", "N03", "P02", "L01" ] }, { "handle": "theathleticnhl", "title": "The Athletic NHL", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9286, "drivers": [ "D03", "A04", "N03", "P02", "F04" ] }, { "handle": "pgammo", "title": "Peter Gammons", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9218, "drivers": [ "A04", "N03", "D03", "P02", "P06" ] }, { "handle": "hockeyhallfame", "title": "Hockey Hall of Fame", "category": "Brands", "subcategory": "Destinations", "similarity": 0.9217, "drivers": [ "D03", "N03", "A04", "P02", "L01" ] }, { "handle": "jonheyman", "title": "Jon Heyman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9211, "drivers": [ "N03", "A04", "D03", "P02", "P06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: