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Pinehurst Resort

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The top 10 neighbors for Pinehurst Resort form a tightly compressed band of golf-specific entities — athletes, equipment brands, tournaments, and broadcast properties — with no single dominant outlier pulling away from the rest.

The shape is flat: scores run from Jason Dufner at 0.83 down to Scotty Cameron at 0.79, a spread of just four points across ten neighbors. That compression means no one entity defines the audience; the cluster as a whole does. Subcategory-wise, the top 10 breaks down as four Athletes (Jason Dufner at 0.83, Rickie Fowler at 0.82, Cris Collinsworth at 0.79), two Sporting Events (U.S. Open (USGA) at 0.82, The Open at 0.82), two TV Shows (GOLF on CBS at 0.83, absent from the athlete count), one Sports brand (Mizuno Golf North America at 0.82), one Fitness brand (Titleist at 0.81), one Magazine (Golf Digest at 0.82), and one Other brand (Scotty Cameron at 0.79). Every neighbor in the top 10 is golf-adjacent by subcategory or by the sport they cover — no other Hotels appear in the top 10, and the lone non-golf athlete, Cris Collinsworth, sits at the bottom of the band.

The flat, golf-saturated shape indicates an audience defined almost entirely by a single sport, with Pinehurst's hotel subcategory standing alone among its nearest neighbors.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "pinehurstresort", "title": "Pinehurst Resort", "category": "Brands", "subcategory": "Hotels", "resolved": "pinehurstresort", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jasondufner", "title": "Jason Dufner", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8316, "drivers": [ "A05", "J03", "B03", "Q01", "A01" ] }, { "handle": "golfoncbs", "title": "GOLF on CBS", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8272, "drivers": [ "N03", "J03", "A05", "P02", "E04" ] }, { "handle": "mizunogolfna", "title": "Mizuno Golf North America", "category": "Brands", "subcategory": "Sports", "similarity": 0.8248, "drivers": [ "N03", "A05", "J03", "B03", "Q01" ] }, { "handle": "usopengolf", "title": "U.S. Open (USGA)", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.8202, "drivers": [ "A05", "J03", "A01", "J01", "Q01" ] }, { "handle": "rickiefowler", "title": "Rickie Fowler", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8191, "drivers": [ "A05", "J03", "Q01", "B03", "E03" ] }, { "handle": "theopen", "title": "The Open", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.8176, "drivers": [ "A05", "J03", "A01", "J02", "B03" ] }, { "handle": "golfdigest", "title": "Golf Digest", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8161, "drivers": [ "A05", "J03", "A01", "B03", "Q01" ] }, { "handle": "titleist", "title": "Titleist", "category": "Brands", "subcategory": "Fitness", "similarity": 0.8121, "drivers": [ "N03", "A05", "J03", "Q01", "B03" ] }, { "handle": "collinsworthpff", "title": "Cris Collinsworth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7933, "drivers": [ "N03", "A05", "J03", "Q01", "P06" ] }, { "handle": "scottycameron", "title": "Scotty Cameron", "category": "Brands", "subcategory": "Other", "similarity": 0.7878, "drivers": [ "A05", "J03", "B03", "J02", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: