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PinkNews

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News Publishers
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Magazines dominate PinkNews's nearest neighbor set — not other news publishers, and not LGBTQ-specific media alone. Across the top 10, the subcategory mix spans news publishers, magazines, activism organizations, a comedian, and an actor, with no single kind accounting for more than three slots.

The shape is broad: scores run from 0.95 down to 0.88 with no sharp drop-off, and the cluster holds together across very different entity types. HuffPost Queer Voices leads at 0.95 — the one fellow news publisher in the top five — followed closely by two magazines: Out Magazine at 0.93 and The Advocate at 0.92. Then the set opens up: Margaret Cho, a comedian, sits at 0.92, and LGBTQ Nation, another news publisher, at 0.90. The NOH8 Campaign, an activism organization, reaches 0.90, and Laverne Cox, an actor, lands at 0.89. BuzzFeed LGBTQ (website, 0.89), Logo (TV channel, 0.88), and Vice TV (TV channel, 0.88) round out the ten.

Three of the top 10 share PinkNews's own subcategory of News Publishers — HuffPost Queer Voices, LGBTQ Nation, and BuzzFeed LGBTQ (classified as a website) — but the majority are drawn from magazines, TV channels, activism, and celebrity categories, pointing to an audience whose shape is defined less by news consumption habits than by a broader cultural and advocacy orientation.

The broad, multi-subcategory spread signals an audience that moves fluidly across media formats and cause-driven organizations rather than clustering tightly around any single content type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "pinknews", "title": "PinkNews", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "pinknews", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "huffpostqueer", "title": "HuffPost Queer Voices", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9474, "drivers": [ "I01", "G03", "G01", "A02", "H02" ] }, { "handle": "outmagazine", "title": "Out Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9274, "drivers": [ "I01", "G03", "G01", "Q01", "A02" ] }, { "handle": "theadvocatemag", "title": "The Advocate", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9249, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "margaretcho", "title": "Margaret Cho", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9166, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "lgbtqnation", "title": "LGBTQ Nation", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9006, "drivers": [ "G03", "I01", "G01", "E06", "Q01" ] }, { "handle": "noh8campaign", "title": "NOH8 Campaign", "category": "Organizations", "subcategory": "Activism", "similarity": 0.8995, "drivers": [ "I01", "G03", "G01", "Q01", "H02" ] }, { "handle": "lavernecox", "title": "Laverne Cox", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8943, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "buzzfeedlgbtq", "title": "BuzzFeed LGBTQ", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8874, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "logotv", "title": "Logo", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8839, "drivers": [ "I01", "G03", "Q01", "G01", "H02" ] }, { "handle": "vicetv", "title": "Vice TV", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8806, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: