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Pinterest

Brands
Social Media
Playground →Docs

Pinterest's top 10 nearest neighbors span five different subcategories — politicians, entertainment platforms, actors, food brands, magazines, activists, humor accounts, home brands, and tools — with no single subcategory dominating and scores compressed into a narrow band from 0.80 down to 0.76.

The shape is flat: Goodreads leads at 0.80, followed closely by politician Amy McGrath at 0.80 and The Duke and Duchess of Cambridge (Government Officials) at 0.79. None of these pull away from the pack. The next tier — actor Jeff Bridges at 0.78, food brand Bob's Red Mill at 0.78, and magazine Good Housekeeping at 0.77 — continues the same compressed pattern. Rounding out the top 10 are activist Holly Figueroa O'Reilly at 0.77, humor account PatriotTakes at 0.76, home brand Martha Stewart Living at 0.76, and tool TweetDeck at 0.76. No other Social Media entity appears in the top 10. The neighbor set is genuinely mixed: politicians and government officials sit alongside lifestyle media, food brands, and an entertainment platform, with no subcategory appearing more than twice. This cross-kind composition — rather than a cluster of similar platforms — defines the structural character of Pinterest's audience shape.

The flat, category-diverse neighbor set suggests Pinterest's audience is shaped by broad, general-interest consumption patterns rather than by loyalty to any single content vertical.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "pinterest", "title": "Pinterest", "category": "Brands", "subcategory": "Social Media", "resolved": "pinterest", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "goodreads", "title": "Goodreads", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.8007, "drivers": [ "N03", "A02", "G01", "P02", "J04" ] }, { "handle": "amymcgrathky", "title": "Amy McGrath", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7995, "drivers": [ "N03", "A02", "G01", "P02", "J04" ] }, { "handle": "kensingtonroyal", "title": "The Duke and Duchess of Cambridge", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.7913, "drivers": [ "N03", "A02", "G01", "P02", "P06" ] }, { "handle": "thejeffbridges", "title": "Jeff Bridges", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7761, "drivers": [ "N03", "A02", "P02", "G01", "J04" ] }, { "handle": "bobsredmill", "title": "Bob's Red Mill", "category": "Brands", "subcategory": "Food", "similarity": 0.775, "drivers": [ "N03", "P02", "J01", "G01", "J05" ] }, { "handle": "goodhousemag", "title": "Good Housekeeping", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7704, "drivers": [ "N03", "G01", "P02", "A06", "A02" ] }, { "handle": "aynrandpaulryan", "title": "Holly Figueroa O'Reilly", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.7672, "drivers": [ "N03", "A02", "G01", "J04", "P02" ] }, { "handle": "patriottakes", "title": "PatriotTakes", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.7648, "drivers": [ "N03", "P02", "G01", "A02", "P06" ] }, { "handle": "marthaliving", "title": "Martha Stewart Living", "category": "Brands", "subcategory": "Home", "similarity": 0.7633, "drivers": [ "N03", "G01", "J02", "A02", "H04" ] }, { "handle": "tweetdeck", "title": "TweetDeck", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.7608, "drivers": [ "N03", "A02", "G01", "J02", "J04" ] } ] }
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