Playground →
King Soopers and Fred Meyer sit at the top of Plaid Pantry's neighbor set — two general grocery chains scoring 0.86 and 0.85 respectively — while a second, distinct cluster of QSR and fast-casual restaurants pulls the shape in a different direction.
The shape is classified as two-peak, and the data supports it clearly. The grocery peak is the stronger of the two: King Soopers (0.86), Fred Meyer (0.85), Fred Meyer Fuel (0.80), Jewel-Osco (0.77), and Fry's Food & Drug Stores (0.76) are all General Grocery Stores, making that subcategory the dominant presence in the top 10. The second peak is restaurant-driven: Café Zupas (0.79) and Baja Fresh (0.72) are both QSR entries, and Taco Cabana (0.71) adds a Casual Dining data point. Rounding out the top 10 are Rodda Paint (0.75), a Home Goods and Furnishings retailer, and Fred Meyer Jewelers (0.74), a Jewelry and Accessories brand — both of which share strong driver overlap with the Fred Meyer grocery cluster, suggesting their presence reflects a shared regional audience rather than a distinct third cluster.
Notably, only one other Gas Station subcategory entry appears in the top 10 — Fred Meyer Fuel at 0.80 — meaning Plaid Pantry's audience shape is defined far more by grocery shoppers and QSR diners than by fellow convenience and fuel brands.
This two-peak structure points to an audience that bridges routine grocery errands and quick-service dining, with the grocery side carrying the heavier weight.
