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At 0.83, AAMCO Transmissions is the strongest pull in Planet Fitness's top 10 — and it's an automotive repair shop, not a gym. The two-peak structure here bridges two distinct automotive-adjacent clusters: a tight group of vehicle maintenance brands at the top, and a pair of truck rental services further down.
The first peak is unmistakable. AAMCO Transmissions (0.83), Meineke Car Care Centers (0.82), and MAACO (0.79) — all Automotive / Maintenance and Repair Services — occupy the top three positions. The second peak is car and truck rental: Enterprise Truck Rental (0.78) and Budget Truck Rental (0.77) form a coherent cluster of their own. Between and around these two peaks sit Beacon Roofing Supply (0.77), Five Below (0.75), AMF (0.75), Sunbelt Rentals (0.74), and Pep Boys (0.73) — spanning home improvement, discount retail, entertainment centers, equipment rental, and auto parts. Not one neighbor in the top 10 shares Planet Fitness's own subcategory, Fitness Centers and Gyms; the audience shape here is defined entirely by cross-kind overlap.
The pattern suggests an audience whose composition aligns more closely with practical, service-oriented, and value-driven brands than with the fitness category itself.
