Playground →
Planet Labs' top 10 neighbors span five distinct subcategories — websites, authors, podcasts, tools, and B2B brands — with no single type dominating and scores compressed into a narrow band from 0.91 down to 0.90.
The shape is flat: Quanta Magazine leads at 0.91, followed closely by Adam Grant at 0.91, How I Built This at 0.91, Decision Desk HQ at 0.90, and McKinsey Global Institute at 0.90. None of these pulls away from the pack; the spread across all ten is just 0.02 points. Crucially, none of the top 10 neighbors share Planet Labs' own subcategory — Technology — making this a fully cross-kind cluster. The mix reads as analytically oriented, information-dense content: science publishing, business intelligence, data tools, and professional nonfiction. Atul Gawande (0.90, Academics), CB Insights (0.90, B2B), Chris Hadfield (0.89, Professionals), Ed Yong (0.89, Authors), and Scientific American (0.89, Magazines) round out the ten, reinforcing a cluster defined less by any single domain than by a shared appetite for rigorous, expert-driven information across science, business, and policy.
The flat shape here signals an audience that is genuinely pluralistic — equally at home with peer-reviewed science, entrepreneurship podcasts, and geopolitical analysis — rather than anchored to any one content tribe.
