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NPR's Planet Money

Marketing Channels
Podcasts and Radio
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The top 10 neighbors for NPR's Planet Money span journalists, politicians, podcasts, blogs, and a research organization — with no single entity pulling far ahead of the rest. Similarity scores run from 0.98 at the top to 0.98 at the bottom, a band so compressed it confirms the flat shape: this is a cluster, not a hierarchy.

Tallying the subcategories across the top 10 reveals a mix dominated by journalists and political media. Nate Silver (0.98) and Ezra Klein (0.98) are both Journalists; Jon Favreau (0.98) is classified as a Professional; Dan Pfeiffer (0.98) and Tommy Vietor (0.98) are Politicians. On the channel side, FiveThirtyEight (0.98) is a Website, Pod Save America (0.98) and Crooked Media (0.98) are fellow Podcasts and Radio, 538 Politics (0.98) is a Blog, and ProPublica (0.98) is a Non-Profit. Only two of the ten share Planet Money's own subcategory of Podcasts and Radio — the audience shape is defined less by podcast listeners broadly than by a specific orbit of political journalism, data-driven analysis, and civic media.

That tight cross-kind cluster — journalists, political podcasts, and data outlets all scoring within a fraction of each other — points to an audience that moves fluidly across formats but stays within a coherent media world.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "planetmoney", "title": "NPR's Planet Money", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "planetmoney", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "natesilver538", "title": "Nate Silver", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9848, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "jonfavs", "title": "Jon Favreau", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9843, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "danpfeiffer", "title": "Dan Pfeiffer", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9843, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "fivethirtyeight", "title": "Five Thirty Eight", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9842, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "tvietor08", "title": "Tommy Vietor", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9827, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "podsaveamerica", "title": "Pod Save America", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9821, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "538politics", "title": "538 Politics", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.982, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9815, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "nate_cohn", "title": "Nate Cohn", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9812, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "jonlovett", "title": "Jon Lovett", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9811, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: