Share

Playbill

Marketing Channels
Magazines
Playground →Docs

Playbill's ten nearest neighbors span theater websites, arts institutions, a comedian, and a musical — with scores packed into a narrow band from 0.99 down to 0.96, the hallmark of a flat shape.

The top four neighbors are all theater-adjacent media: BroadwayWorld (0.99), The Tony Awards (0.99), Broadway.com (0.99), and TheaterMania (0.99). That cluster is the expected core. What follows it is more varied. New York Public Library (0.97) and Playwrights Horizons (0.97) sit just below, followed by The Book of Mormon (0.97) — the only Musicals subcategory entry in the top 10. Then come two cultural institutions: MoMA (0.97) and The Metropolitan Museum of Art (0.96), both classified as Non-Profit organizations. The tenth neighbor is Aparna Nancherla (0.97), a Comedian — the sole individual and the sole Celebrities and Influencers entry in the set. No other magazine appears in the top 10; Playbill's own subcategory is absent from its nearest neighbors entirely.

The mix — theater media, performing arts institutions, visual arts museums, and a comedian — points to an audience defined less by a single content type than by a shared cultural orientation toward New York arts life broadly construed.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "playbill", "title": "Playbill", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "playbill", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "broadwayworld", "title": "BroadwayWorld", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9915, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "thetonyawards", "title": "The Tony Awards", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9879, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "broadwaycom", "title": "Broadway.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9879, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "theatermania", "title": "TheaterMania", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9877, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "nypl", "title": "New York Public Library", "category": "Organizations", "subcategory": "Education", "similarity": 0.9707, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "phnyc", "title": "Playwrights Horizons", "category": "Brands", "subcategory": "Other", "similarity": 0.9699, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "bookofmormon", "title": "The Book Of Mormon", "category": "Brands", "subcategory": "Musicals", "similarity": 0.9679, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "museummodernart", "title": "MoMA The Museum of Modern Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9658, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "aparnapkin", "title": "Aparna Nancherla", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9652, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "metmuseum", "title": "The Metropolitan Museum of Art", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9628, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: