Hearthstone Audience Graph • Social Signal

Diablo at 0.80 and Blizzard Entertainment at 0.79 form a clear double peak in Hearthstone's top 10 — two distinct gravitational centers that together define the audience's shape.

The shape is two-peak, and the two poles are easy to read by subcategory. The first is the Blizzard ecosystem itself: Diablo (0.80), Blizzard Entertainment (0.79), and Heroes of the Storm (0.77) are all either Video Game Franchises or Game Developers from the same publisher family. The second pole is broader competitive gaming: Riot Games (0.74) and VALORANT (0.68) pull the neighbor set outward toward non-Blizzard titles. Below those five, the top 10 shifts into tabletop and fantasy territory — D&D Beyond (0.67), Dungeons & Dragons (0.66), and Wizarding World of Harry Potter (0.65) — alongside Isabelle (0.65, Fictional Characters) and Mandy Moore (0.65, Actors). That last pair is the structural surprise: the only celebrity and the only fictional character in the top 10 land at nearly the same score as a major movie franchise, suggesting the audience's shape extends well beyond gaming into broader fandom and entertainment spaces.

The overall picture is an audience anchored in Blizzard and competitive gaming but bridging into tabletop, fantasy IP, and general fandom — a two-peak structure where the second cluster is defined less by game genre than by a shared fandom orientation.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/playhearthstone

{ "handle": "playhearthstone", "title": "Hearthstone", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "playhearthstone", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "diablo", "title": "Diablo", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8024, "drivers": [ "N03", "A06", "Q02", "A02", "G02" ] }, { "handle": "blizzard_ent", "title": "Blizzard Entertainment", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7862, "drivers": [ "A06", "N03", "F04", "A02", "G02" ] }, { "handle": "blizzheroes", "title": "Heroes of the Storm", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7679, "drivers": [ "N03", "G02", "P04", "Q02", "A02" ] }, { "handle": "riotgames", "title": "Riot Games", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.7385, "drivers": [ "A06", "N03", "E03", "F04", "J02" ] }, { "handle": "playvalorant", "title": "VALORANT", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.6843, "drivers": [ "A06", "N03", "J02", "A02", "E03" ] }, { "handle": "dndbeyond", "title": "D&D Beyond", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.6725, "drivers": [ "N03", "F04", "Q06", "J02", "A02" ] }, { "handle": "wizards_dnd", "title": "Dungeons & Dragons", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.6641, "drivers": [ "N03", "F04", "J02", "A02", "P02" ] }, { "handle": "wizardingworld", "title": "Wizarding World of Harry Potter", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.6526, "drivers": [ "N03", "F04", "J05", "Q02", "J02" ] }, { "handle": "animalcrossing", "title": "Isabelle", "category": "Miscellaneous", "subcategory": "Fictional Characters", "similarity": 0.6525, "drivers": [ "N03", "A06", "E06", "J02", "J05" ] }, { "handle": "themandymoore", "title": "Mandy Moore", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6455, "drivers": [ "N03", "J05", "A06", "P04", "M01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/playhearthstone

Hearthstone

Nearest neighbors by audience shape

Raw data