Playground →
The top 10 neighbors for PNC Financial Services span five distinct subcategories — TV Personalities, Finance brands, Journalists, Athletes, and TV Shows — with no single type dominating and scores compressed into a narrow band from 0.72 down to 0.70.
The shape is flat: Louis Riddick leads at 0.72, followed closely by Fifth Third Bank at 0.71, Hannah Storm at 0.70, LeSean McCoy at 0.70, and PTI at 0.70. The only other bank in the top 10 is UMB Bank at 0.67, appearing at position 11 in the ranked list — meaning PNC's nearest audiences are shaped far more by sports-media personalities and NFL-adjacent content than by fellow financial institutions. The cross-kind pattern is the defining feature here: TV Personalities (Riddick, Storm), sports Journalists (Storm, and implicitly the PTI franchise), and Athletes (McCoy) collectively occupy more of the top 10 than Banks do. Great Lakes Brewing Co. (0.70), Roger Goodell (0.69), Jet's Pizza (0.69), Nate Burleson (0.69), and Sherwin-Williams (0.69) round out the set — a mix of Midwest regional brands, a fast-casual restaurant, and a home improvement retailer alongside the NFL commissioner. The regional Midwest footprint and NFL-media overlap are the two threads running through an otherwise heterogeneous cluster.
The flat shape signals an audience that doesn't concentrate around any single content type or brand category, but instead reflects a broad, sports-and-Midwest-oriented consumer profile with no structural anchor.
