Playground →
MSN (0.81) and HSN (0.80) form two distinct poles in Po.st's top 10 — a news publisher on one side, a department store on the other — and the gap between them defines the two-peak structure of this audience.
The shape is genuinely split. MSN leads at 0.81 as a News Publisher, and HSN follows at 0.80 as a Department Store — two neighbors from entirely different subcategories sitting nearly level at the top. Below them, the cluster diversifies further: TV Insider (0.75, Websites), Pretzel Crisps (0.75, Food), and Aberdeen Standard Investments US (0.75, Finance) round out the top five. No single subcategory dominates — the top 10 spans News Publishers, Department Stores, Websites, Food, Finance, TV Channels, TV Shows, Humor Memes and Satire, and Technology. Notably, no other Social Media entity appears in the top 10, meaning Po.st's audience shape is defined almost entirely by cross-kind neighbors. The closest thing to a thematic thread is legacy media and broadcast-adjacent properties: TV Guide (0.75), The View (0.75), and QVC (0.72) all carry TV-oriented subcategories, suggesting one of the two audience neighborhoods leans toward traditional television consumption.
The two-peak structure — a news-oriented cluster anchored by MSN and a retail/broadcast cluster anchored by HSN — points to an audience that bridges passive content consumption with transactional media habits.
