Pokémon Audience Graph • Social Signal

Pokémon's top 10 nearest neighbors span gaming platforms, social infrastructure, collectibles, and fashion — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.91 (Discord) down to 0.86 (Halo) with no sharp drop between them. The two closest neighbors are both gaming-adjacent: Discord at 0.91 and Pokémon GO News at 0.91, followed by Pokémon GO at 0.90. These three are the tightest cluster, but they don't dominate — Funko (Toys and Games, 0.89), Ask PlayStation (Entertainment Platforms, 0.89), Twitch (Social Media, 0.87), Hot Topic (Fashion, 0.87), Halo (Video Game Franchises, 0.87), Xbox Game Pass (Entertainment Platforms, 0.86), and IGN (Magazines, 0.86) all sit within five points of the top.

Tallying subcategories across the ten: Video Game Franchises accounts for three neighbors (Pokémon GO News, Pokémon GO, Halo), Entertainment Platforms for two (Ask PlayStation, Xbox Game Pass), and Social Media for two (Discord, Twitch). Fashion, Toys and Games, and Magazines each contribute one. Pokémon's own subcategory is Entertainment — none of the top 10 neighbors share it. The audience shape here is defined primarily by gaming infrastructure (platforms, social tools, media) rather than by entertainment brands of the same kind.

The flat distribution across these subcategories points to an audience that moves fluidly across gaming ecosystems rather than concentrating around any single platform or format.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/pokemon

{ "handle": "pokemon", "title": "Pokémon", "category": "Brands", "subcategory": "Entertainment", "resolved": "pokemon", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "discord", "title": "Discord", "category": "Brands", "subcategory": "Social Media", "similarity": 0.9118, "drivers": [ "E03", "J02", "P03", "A02", "P06" ] }, { "handle": "pokemongonews", "title": "Pokémon GO News", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.9108, "drivers": [ "E03", "J02", "P06", "P03", "F04" ] }, { "handle": "pokemongoapp", "title": "Pokémon GO", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.895, "drivers": [ "J02", "P03", "E03", "N03", "P06" ] }, { "handle": "originalfunko", "title": "Funko", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.8898, "drivers": [ "E03", "J02", "P03", "P06", "A02" ] }, { "handle": "askplaystation", "title": "Ask PlayStation", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.8878, "drivers": [ "J02", "A01", "P03", "E03", "A02" ] }, { "handle": "twitch", "title": "Twitch", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8732, "drivers": [ "E03", "J02", "A02", "A01", "Q06" ] }, { "handle": "hottopic", "title": "Hot Topic", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8729, "drivers": [ "P06", "E03", "J02", "A01", "P03" ] }, { "handle": "halo", "title": "Halo", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.866, "drivers": [ "J02", "A02", "Q06", "A01", "G01" ] }, { "handle": "xboxgamepass", "title": "Xbox Game Pass", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.8628, "drivers": [ "J02", "A02", "P02", "O03", "A01" ] }, { "handle": "ign", "title": "IGN", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8623, "drivers": [ "E03", "J02", "P03", "P06", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/pokemon

Pokémon

Nearest neighbors by audience shape

Raw data