Pokémon GO Audience Graph • Social Signal

Funko (0.93) and Niantic, Inc. (0.92) sit at nearly identical heights atop Pokémon GO's top 10 — a two-peak structure that splits between collectible toy culture and the game's own developer ecosystem.

The shape is two-peak, and the two poles are meaningfully distinct. Niantic, Inc. (0.92) and Pokémon (0.90) represent the franchise's direct orbit — the developer and the parent IP. Pokémon GO News (0.88) reinforces that cluster as the only other Video Game Franchise in the top 10. But Funko (0.93) — a Toys and Games brand — edges out even Niantic as the single highest-scoring neighbor, pulling the audience shape toward collector and fandom culture rather than pure gaming. Discord (0.87) sits between the two poles as a Social Media platform that serves both gaming communities and fandom spaces. Rounding out the top 10, Overwatch (0.83) and Entertainment Earth (0.82) extend the pattern: one more Video Game Franchise, one more collectibles-adjacent Entertainment brand. The H3 Podcast (0.81) and Philip DeFranco (0.81) — a podcast and a Tech Personality — add a layer of internet-culture media that neither pole fully explains. Deadpool (0.80) closes the set as a Movie Franchise, consistent with the broader fandom-culture thread running through the non-gaming neighbors.

The top 10 as a whole describes an audience shaped equally by franchise loyalty and collector-fandom identity — two distinct gravitational pulls that coexist without collapsing into one.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/pokemongoapp

{ "handle": "pokemongoapp", "title": "Pokémon GO", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "pokemongoapp", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "originalfunko", "title": "Funko", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.9279, "drivers": [ "N03", "J02", "E03", "P03", "A02" ] }, { "handle": "nianticlabs", "title": "Niantic, Inc.", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.9238, "drivers": [ "N03", "P03", "J02", "P06", "E03" ] }, { "handle": "pokemon", "title": "Pokémon", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.895, "drivers": [ "J02", "P03", "E03", "N03", "P06" ] }, { "handle": "pokemongonews", "title": "Pokémon GO News", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.875, "drivers": [ "J02", "E03", "P03", "P06", "J01" ] }, { "handle": "discord", "title": "Discord", "category": "Brands", "subcategory": "Social Media", "similarity": 0.8667, "drivers": [ "J02", "E03", "P03", "N03", "A02" ] }, { "handle": "pokemonswordns", "title": "Pokemon News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8441, "drivers": [ "N03", "E03", "P03", "J02", "J01" ] }, { "handle": "playoverwatch", "title": "Overwatch", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8301, "drivers": [ "P03", "J02", "A02", "E03", "J05" ] }, { "handle": "entearth", "title": "Entertainment Earth", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.8211, "drivers": [ "N03", "E03", "P04", "P03", "J02" ] }, { "handle": "theh3podcast", "title": "The H3 Podcast", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8085, "drivers": [ "N03", "P06", "J02", "P03", "A01" ] }, { "handle": "phillyd", "title": "Philip DeFranco", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.8083, "drivers": [ "P03", "E03", "J02", "J05", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/pokemongoapp

Pokémon GO

Nearest neighbors by audience shape

Raw data