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Polaris's top 10 neighbors span car makers, auto parts retailers, hardware stores, and fuel brands — a wide mix with no single subcategory dominating and no standout gap between the highest and lowest scores (0.96 to 0.92).
The shape is flat. Ford Motor Company leads at 0.96, followed closely by Jeep (0.94) and GMC (0.94) — all Car Makers. Buick (0.93) and Ram (0.93) round out the automotive cluster. That's five Car Makers in the top six positions, which might suggest a purely automotive audience — but position six breaks the pattern: Bomgaars (0.93), a Home Improvement and Hardware retailer, sits nearly level with Ram. Suburban Propane (0.92) and NAPA Auto Parts (0.92) follow, the latter being the only Parts and Accessories entry in the top 10. Dodge (0.92) and Motorcycles (0.92) — a category-level entity sharing Polaris's own Motorcycles subcategory — close out the set. That makes Motorcycles the only neighbor in the top 10 sharing Polaris's subcategory; the rest are Car Makers, one hardware retailer, one gas station brand, and one auto parts chain.
The cross-kind presence of Bomgaars and Suburban Propane alongside five major car brands signals that this audience is shaped less by powersports specifically and more by a broader rural and working-vehicle orientation that cuts across automotive, hardware, and fuel retail.
