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Polaroid

Brands
Technology
Playground →Docs

At 0.91, Indian Country Today — a news publisher — sits at the top of Polaroid's similarity graph, paired closely with Shailene Woodley (0.90, actor) as a second distinct peak. These two neighbors represent genuinely different audience neighborhoods, which is the defining structural feature of this two-peak shape.

The top 10 neighbors span a wide range of subcategories: actors (Shailene Woodley at 0.90, Dianna Agron at 0.87), a model (Heidi Klum at 0.87), magazines (Men's Health UK at 0.87, Maxim at 0.86), a TV show (Glee at 0.89), a technology brand (Skullcandy at 0.89), a film studio (Wolf Entertainment at 0.85), a website (Cheddar Gadgets at 0.82), and a technology entity (Nasa Hq Photo at 0.85). Only two neighbors — Skullcandy and Nasa Hq Photo — share Polaroid's own Technology subcategory, making this largely a cross-kind cluster. Actors and magazines each claim two spots in the top 10, but no single subcategory dominates. The spread from a Native American news publisher to a teen drama cast to a gadget-review site suggests an audience that bridges editorial, entertainment, and tech-adjacent spaces rather than clustering tightly around any one of them.

The two-peak structure — one anchor in news publishing, one in screen talent — points to an audience whose shape is defined by breadth across media types rather than depth within any single one.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "polaroid", "title": "Polaroid", "category": "Brands", "subcategory": "Technology", "resolved": "polaroid", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "indiancountry", "title": "Indian Country Today", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.913, "drivers": [ "N03", "I01", "I05", "A02", "G03" ] }, { "handle": "shailenewoodley", "title": "Shailene Woodley", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8986, "drivers": [ "N03", "I01", "A05", "Q01", "Q02" ] }, { "handle": "skullcandy", "title": "Skullcandy", "category": "Brands", "subcategory": "Technology", "similarity": 0.8902, "drivers": [ "N03", "Q06", "A05", "E03", "I05" ] }, { "handle": "gleeks", "title": "Glee", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8886, "drivers": [ "N03", "I01", "N04", "P03", "B03" ] }, { "handle": "heidiklum", "title": "Heidi Klum", "category": "Celebrities and Influencers", "subcategory": "Models", "similarity": 0.8709, "drivers": [ "N03", "I01", "I05", "N04", "K02" ] }, { "handle": "menshealthuk", "title": "Men's Health UK", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8678, "drivers": [ "N03", "K02", "Q07", "E04", "E03" ] }, { "handle": "diannaagron", "title": "Dianna Agron", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8654, "drivers": [ "N03", "I01", "E06", "A05", "L02" ] }, { "handle": "maximmag", "title": "Maxim", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8553, "drivers": [ "N03", "K02", "I05", "E04", "H04" ] }, { "handle": "wolfent", "title": "Wolf Entertainment", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.8498, "drivers": [ "N03", "A01", "I05", "A05", "O03" ] }, { "handle": "nasahqphoto", "title": "Nasa Hq Photo", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.8469, "drivers": [ "N03", "K02", "Q06", "L02", "I05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: