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Politico

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Politico's top 10 neighbors form a tight, undifferentiated cluster — scores run from 0.989 down to 0.981, a span of less than one percentage point — with no single neighbor pulling away from the rest.

The mix is dominated by journalists and fellow news publishers. Six of the ten neighbors carry the Journalists subcategory: Ezra Klein (0.989), Chris Hayes (0.986), Dave Weigel (0.982), Judd Legum (0.981), Ana Marie Cox (0.980), and Jake Tapper (0.979). Three neighbors are News Publishers: NPR Politics (0.982), Post Politics (0.981), and The Hill (0.981) — the same subcategory as Politico itself. The remaining neighbor is The Atlantic (0.983), a Magazine. Politicians, activists, and other subcategories that appear further down the wider graph are absent from the top 10 entirely.

The pattern is largely same-kind and adjacent-kind: a news publisher whose nearest audiences are split between individual political journalists and other political news outlets, with one general-interest magazine rounding out the set. The narrow score band reinforces this — there is no outlier pulling in a different direction, just a dense neighborhood of political media consumers whose attention moves fluidly across bylines and mastheads.

This shape suggests Politico's audience treats the political media ecosystem as a single, interchangeable information environment rather than anchoring to any one outlet or voice.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "politico", "title": "Politico", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "politico", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.989, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "newshour", "title": "PBS NewsHour", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9879, "drivers": [ "A02", "G01", "G03", "J04", "A01" ] }, { "handle": "chrislhayes", "title": "Chris Hayes", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.986, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "johnkerry", "title": "John Kerry", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9829, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "davidaxelrod", "title": "David Axelrod", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9827, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "daveweigel", "title": "Dave Weigel", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.982, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9818, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "postpolitics", "title": "Post Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9813, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "thehill", "title": "The Hill", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9813, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: