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PolitiFact

Marketing Channels
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PolitiFact's ten nearest neighbors span podcasts, journalists, and a handful of fellow websites — with no single standout pulling away from the pack. Similarity here measures how closely two entities' audiences resemble each other in composition; the scores across the top 10 run from 0.97 down to 0.96, a band narrow enough that no one neighbor defines the shape.

The dominant subcategories are Podcasts and Radio and Journalists, each accounting for three of the ten slots. Morning Edition leads at 0.97, followed closely by NPR journalists Ari Shapiro (0.97), Tamara Keith (0.96), and Audie Cornish (0.96), alongside NPR programs Wait Wait Don't Tell Me (0.97) and NPR itself (0.96). Two fellow websites appear — The Onion (0.97) and Merriam-Webster (0.97) — but they don't tip the balance toward same-kind clustering. The remaining two slots go to politicians and government officials: Pete Buttigieg (0.97) and Douglas Emhoff (0.96). The overall picture is an audience shaped primarily by public-radio programming and the journalists who staff it, with political figures and general-interest websites rounding out a coherent but cross-kind cluster.

The flat shape of this graph reflects an audience that overlaps broadly and evenly across a specific media-and-civics ecosystem rather than concentrating around any single entity.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "politifact", "title": "PolitiFact", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "politifact", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9703, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "theonion", "title": "The Onion", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9669, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "merriamwebster", "title": "Merriam-Webster", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9666, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "arishapiro", "title": "Ari Shapiro", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9659, "drivers": [ "A02", "G03", "G01", "H02", "H01" ] }, { "handle": "waitwait", "title": "Wait Wait Don't Tell Me", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9658, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "petebuttigieg", "title": "Pete Buttigieg", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9655, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "secondgentleman", "title": "Douglas Emhoff", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.9635, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "tamarakeithnpr", "title": "Tamara Keith", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9621, "drivers": [ "A02", "G03", "G01", "H02", "H01" ] }, { "handle": "npr", "title": "NPR", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9618, "drivers": [ "G01", "G03", "A02", "H02", "H01" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9617, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: