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At 0.8804, dd's DISCOUNTS — a discount apparel and home goods retailer — sits at the top of Pollo Campero's neighbor set, edging out WSS, a footwear chain, at 0.8776. Neither is a restaurant. That retail pair forms one of the two peaks the shape flag identifies; the other is a cluster of QSR and casual dining brands anchored by Jack in the Box at 0.8591.
The food-side cluster is coherent: El Super (0.8224), Wingstop (0.8092), Louisiana Fried Chicken (0.7877), and El Pollo Loco (0.7703) round out positions four through seven — three QSR brands and one casual dining entry, all drawing audiences that look compositionally similar to Pollo Campero's. The retail side, meanwhile, extends beyond the top two: Ross Stores (0.7598) and Footwear (0.7523) at positions nine and ten reinforce that value-oriented, off-price retail is a genuine second neighborhood in this audience shape. OnTrac (0.7654), a transport and logistics service, sits between the two clusters as the lone non-retail, non-restaurant entry in the top 10.
The audience Pollo Campero draws bridges two structurally distinct worlds — value retail and quick-service food — with roughly equal pull from each.
