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The top 10 neighbors for POPSUGAR Beauty are an almost unbroken row of fashion and beauty magazines — a flat cluster where scores compress into a narrow band from 0.86 down to 0.82, with no single neighbor pulling decisively ahead.
Vogue Magazine leads at 0.86, followed closely by ELLE Magazine (US) at 0.85, Glamour at 0.84, InStyle at 0.84, and Glamour Fashion at 0.84. All five are Magazines in the same subcategory as POPSUGAR Beauty itself. The pattern holds through positions six and seven: British Vogue at 0.84 and Marie Claire at 0.83 continue the same-kind run. The two exceptions in the top 10 are DKNY at 0.84 and Vogue Runway at 0.83 — the former a Fashion brand, the latter back to Magazines — and ELLE UK at 0.82 closes the set as another Magazine. That makes nine of the ten neighbors Magazines, with DKNY the lone Fashion brand in the group.
The near-absence of non-magazine neighbors in the top 10 — no websites, no influencers, no beauty brands — signals an audience whose shape is defined almost entirely by the fashion magazine ecosystem rather than by the broader beauty or lifestyle media space.
