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Port of Subs

Restaurants & Eateries
Fast Casual Dining
Playground →Docs

Mor Furniture for Less sits at the top of Port of Subs' similarity graph at 0.69 — a furniture retailer as the nearest neighbor to a sandwich chain is the structural headline here. The shape is two-peak: one cluster anchors around convenience and fuel, the other around that furniture outlier, and the two neighborhoods are meaningfully distinct.

The convenience-and-fuel cluster is dense. Terrible Herbst (0.67), Rebel Convenience Store (0.67), ampm (0.65), and Fast Market (0.63) are all Convenience Stores by subcategory, forming a tight band in positions two through five. That cluster makes intuitive sense as a regional, everyday-errand audience shape. What makes the two-peak structure is that Mor Furniture for Less sits above all of them — a Furniture Store pulling a higher similarity score than any convenience brand in the set.

Beyond those two peaks, the remaining top-10 neighbors spread across Casual Dining (Taco Cabana, 0.60), Entertainment (SeaWorld, 0.59), General Grocery (Fry's Food & Drug Stores, 0.58), Sporting Goods (Academy Sports + Outdoors, 0.58), and QSR (Whataburger, 0.58). Only two of the top 10 — Taco Cabana and Whataburger — share a Restaurants & Eateries category with Port of Subs, and neither shares its Fast Casual Dining subcategory. The audience shape here is defined less by what Port of Subs is than by the regional, multi-stop errand profile of the people who visit it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "port-of-subs", "title": "Port of Subs", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "resolved": "port-of-subs", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "mor-furniture-for-less", "title": "Mor Furniture for Less", "category": "Retail", "subcategory": "Furniture Stores", "similarity": 0.6945, "drivers": [ "E02", "M03", "O04", "Q02", "Q04" ] }, { "handle": "terrible-herbst", "title": "Terrible Herbst", "category": "Convenience & Fuel", "subcategory": "Convenience Stores", "similarity": 0.6731, "drivers": [ "Q03", "I05", "P05", "Q07", "H03" ] }, { "handle": "rebel-convenience-store", "title": "Rebel Convenience Store", "category": "Convenience & Fuel", "subcategory": "Convenience Stores", "similarity": 0.6675, "drivers": [ "I05", "P05", "P04", "N03", "A06" ] }, { "handle": "ampm", "title": "ampm", "category": "Convenience & Fuel", "subcategory": "Convenience Stores", "similarity": 0.6525, "drivers": [ "M03", "O04", "Q02", "Q05", "Q04" ] }, { "handle": "fast-market", "title": "Fast Market", "category": "Convenience & Fuel", "subcategory": "Convenience Stores", "similarity": 0.6314, "drivers": [ "E02", "M03", "O04", "Q02", "Q04" ] }, { "handle": "taco-cabana", "title": "Taco Cabana", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.6036, "drivers": [ "M03", "O04", "Q04", "L02", "N02" ] }, { "handle": "seaworld", "title": "SeaWorld", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.5865, "drivers": [ "I05", "N03", "E01", "F02", "E06" ] }, { "handle": "fry-s-food-and-drug-stores", "title": "Fry's Food & Drug Stores", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.5822, "drivers": [ "E02", "M03", "N02", "O03", "O04" ] }, { "handle": "academy-sports-outdoors", "title": "Academy Sports + Outdoors", "category": "Retail", "subcategory": "Sporting Goods and Outdoor Gear", "similarity": 0.578, "drivers": [ "P06", "E06", "N03", "E02", "Q04" ] }, { "handle": "whataburger", "title": "Whataburger", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.5762, "drivers": [ "P06", "E06", "Q04", "M03", "L02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: