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Post Graphics

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for Post Graphics span news publishers, research organizations, journalists, authors, and blogs — with no single entity pulling significantly ahead of the rest. Similarity scores run from 0.95 (Vox) down to 0.94 (The Upshot), a band of less than two percentage points across all ten positions. That compression is the defining structural fact here.

Tallying the subcategories: three neighbors are News Publishers (Vox at 0.95, The Upshot at 0.94, and Nieman Lab at 0.95 as a Website), two are Research Organizations (Pew Research Center at 0.95, Brookings Institute at 0.94), two are Journalists (Astead Herndon at 0.95, Matthew Yglesias at 0.94), one is an Author (Ed Yong at 0.95), one is a Website (Nieman Lab at 0.95), and one is a Non-Profit (ProPublica at 0.94). Post Graphics is itself a News Publisher, and three neighbors share that subcategory — so the top 10 is a genuine cross-kind mix rather than a same-kind cluster. Research organizations and individual journalists sit alongside news outlets at nearly identical similarity levels, suggesting the audience composition doesn't privilege any single content format.

The flat shape reflects an audience that is broadly distributed across serious-news and policy-adjacent entities, with no single neighbor acting as a gravitational center.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "postgraphics", "title": "Post Graphics", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "postgraphics", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9534, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "pewresearch", "title": "Pew Research Center", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9504, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "edyong209", "title": "Ed Yong", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9474, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "asteadwesley", "title": "Astead Herndon", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9461, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9452, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "monkeycageblog", "title": "Monkey Cage", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9442, "drivers": [ "G03", "G01", "A02", "I01", "H04" ] }, { "handle": "brookingsinst", "title": "Brookings Institute", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.9435, "drivers": [ "G01", "G03", "A02", "A03", "I01" ] }, { "handle": "propublica", "title": "ProPublica", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.94, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] }, { "handle": "upshotnyt", "title": "The Upshot", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9392, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "mattyglesias", "title": "Matthew Yglesias", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9381, "drivers": [ "G01", "G03", "A02", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: