Playground →
The second and third nearest audiences in Post Local's top 10 belong to Washington Nationals (0.88) and Georgetown Cupcake (0.87) — a baseball team and a bakery brand, both ranking above every policy-focused publisher in the set. That placement signals a distinctly place-based audience shape, one organized around Washington D.C. as a locale rather than around news consumption alone.
The shape is broad: no single neighbor dominates, and the top 10 spread across six subcategories. Five are fellow News Publishers — Post Food at 0.93, CNN NationalSecurity at 0.85, National Journal at 0.85, Post Politics at 0.83, and POLITICO Playbook at 0.83 — confirming a core news-reader overlap. But the remaining five cut across entirely different kinds: a research organization (Brookings Institute, 0.86), a data/polling blog (Morning Consult, 0.85), a politician (Mark Warner, 0.84), a sports franchise, and a confectionery brand. The presence of the Nationals and Georgetown Cupcake at positions two and three — ahead of national-security and political publishers — is the structural tell: this audience's shape is anchored in D.C. civic and consumer life, not just in the policy-media corridor.
The broad distribution across subcategories reflects an audience whose shared identity is geographic and community-oriented, pulling together readers who follow local institutions, local food, and national affairs in roughly equal measure.
