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Poynter's nearest audiences are a mix of public-radio properties, non-profits, and news publishers — with no other Education entity appearing in the top 10. The scores compress into a narrow band, from 0.98 down to 0.97, with no single neighbor pulling away from the rest.
Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.98 means the audiences look nearly identical in shape, not that the entities are thematically equivalent. ProPublica leads at 0.98, followed by This American Life at 0.97 and Planned Parenthood at 0.97. Pew Research Center (0.97) and CJR (0.97) round out a set that spans non-profits, research organizations, podcasts, and journalism trade media. Of the ten neighbors, five are Marketing Channels — PRI, Vox, CJR, This American Life, and All Songs Considered — and four are Organizations, including two non-profits and an activism entity in Planned Parenthood Action. The one individual in the set is journalist Ira Glass at 0.97. The cross-kind character of the cluster is notable: Poynter's subcategory is Education, yet every neighbor in the top 10 belongs to a different subcategory entirely, with public-radio and non-profit audiences dominating the shape.
The flat, compressed structure of this cluster suggests Poynter's audience is defined less by a single adjacent community than by a broad orientation toward public-interest media and civic organizations.
