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PR Daily

Marketing Channels
Blogs
Playground →Docs

PR Daily's top 10 neighbors span news publishers, podcasts, magazines, B2B brands, and websites — no single subcategory dominates, and the scores compress into a narrow band from 0.98 down to 0.94.

The shape is flat: PR News leads at 0.98, followed by PR Newswire at 0.96 and PRWeekUS at 0.95 — three PR-industry titles that form the closest cluster. But the set quickly diversifies. Social Media Today (0.95) is a marketing website; NPR (0.94) is a public radio network; The Associated Press (0.94) and NPR Politics (0.94) are news publishers with no direct PR focus; Marketplace (0.94) is an economics podcast. Poynter (0.94), a journalism education organization, and PRWeb (0.94), a press-release distribution website, round out the ten. PR Daily is itself classified as a Blog; no other Blog appears in the top 10.

The mix — PR trade titles, public radio, general news publishers, and a journalism school — points to an audience that moves fluidly across professional communications, journalism, and media literacy, without concentrating heavily in any one of those lanes.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "prdaily", "title": "PR Daily", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "prdaily", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "prnews", "title": "PR News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9803, "drivers": [ "G01", "A02", "H02", "G03", "J01" ] }, { "handle": "prnewswire", "title": "PR Newswire", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9594, "drivers": [ "G01", "H02", "A02", "G03", "J02" ] }, { "handle": "prweekus", "title": "PRWeekUS", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9523, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "socialmedia2day", "title": "Social Media Today", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9482, "drivers": [ "G01", "H02", "A02", "G03", "N03" ] }, { "handle": "npr", "title": "NPR", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9433, "drivers": [ "G01", "G03", "H02", "A02", "J01" ] }, { "handle": "ap", "title": "The Associated Press", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9401, "drivers": [ "G01", "G03", "A02", "H02", "J04" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9396, "drivers": [ "G01", "A02", "G03", "H02", "J01" ] }, { "handle": "marketplace", "title": "Marketplace", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9391, "drivers": [ "G01", "G03", "H02", "A02", "A01" ] }, { "handle": "poynter", "title": "Poynter", "category": "Organizations", "subcategory": "Education", "similarity": 0.9387, "drivers": [ "G01", "A02", "G03", "H02", "J04" ] }, { "handle": "prweb", "title": "PRWeb", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9379, "drivers": [ "G01", "H02", "G03", "A02", "J02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: