Playground →
The top 10 neighbors for Premier League span soccer media, club teams, individual athletes, a sporting event, and — at position 10 — Target, a big-box retailer sitting at 0.85. That last entry is the structural signal: this audience's shape is broad enough to overlap with mass-market consumer brands, not just football properties.
The shape is confirmed broad. ESPN FC leads at 0.92, followed by Liverpool FC at 0.89, FOX Soccer at 0.88, and Chelsea FC at 0.87. Those four form the expected soccer-media-and-clubs core. But the top 10 also includes Landon Donovan (0.87) and B/R Football (0.87) — an athlete and a podcast/radio channel — alongside Manchester United (0.87), FIFA World Cup (0.85), and Arsenal (0.85). Subcategory tally across the 10: three Sports Teams, two TV Channels/Shows, one Athlete, one Podcasts and Radio, one Sporting Events, one News Publisher, and one Big Box Retailer. No other Sports Leagues appear in the top 10 — Premier League's own subcategory is absent from its nearest neighbors entirely.
The scores compress into a relatively tight band (0.85–0.92), consistent with the broad shape: no single neighbor dominates, and the audience composition bleeds across soccer coverage formats, club followings, and mainstream retail simultaneously.
