Playground →
PRI's top 10 neighbors span podcasts and radio, non-profits, activism, education, and journalism — a dense, mixed cluster with no single dominant type and scores compressed between 0.96 and 0.97.
The shape is flat: the gap between the top neighbor, ProPublica (0.97), and the tenth, All Songs Considered (0.96), is negligible. This American Life (0.97) and Poynter (0.97) sit just behind ProPublica, followed by Planned Parenthood Action (0.97) and Planned Parenthood (0.97). That pairing of activism-oriented non-profits alongside journalism-education organizations is the defining texture of the cluster. Ira Glass (0.97), classified as a journalist, and Radiolab (0.97) extend the public-radio thread, while Crooked Media (0.96) adds a politically inflected podcast presence.
Tallying subcategories across the top 10: four are Podcasts and Radio, two are Non-Profit, one is Education, one is Activism, one is Journalists, and one is Podcasts and Radio again — no neighbor shares PRI's own subcategory of News Publishers. The audience that looks most like PRI's is shaped primarily by public-radio programming and civic non-profits, not by other news publishers in the top 10.
That composition points to an audience defined less by news consumption broadly and more by a specific public-media and civic-engagement ecosystem.
