Playground →
Two Amazon-ecosystem brands anchor the top of the neighbor set — but the audience shape quickly fans out into territory that has nothing to do with streaming.
Alexa leads at 0.85, followed closely by Amazon Music at 0.82. These two form the first peak: an Amazon-owned technology and music cluster whose audiences overlap heavily with Prime Video's. The second peak is less tidy. Warren Sapp (0.78), Daily Health Tips (0.76), and AT&T (0.76) pull the shape in a different direction — athletes, wellness resources, and telecommunications — none of which share Prime Video's Entertainment Platforms subcategory. John Legere (0.76) and Merrill Edge (0.75) extend that second cluster further into Professionals and Finance. Rounding out the top 10, The Cheesecake Factory (0.74), 20/20 (0.73), and eXp World Holdings (0.73) add Restaurant, TV Shows, and Real Estate to the mix. CBS All Access is the only other Entertainment Platform in the top 10, and it sits outside the top 10 entirely — the nearest ten neighbors contain no fellow streaming service.
The two-peak structure here — one cluster inside the Amazon ecosystem, one spanning athletes, telecoms, and finance brands — suggests an audience whose shape is defined as much by platform-household behavior as by any entertainment preference.
