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At 0.75, SmartyPig — a Finance brand — sits fractionally ahead of Celebrity Cruises (0.75) as the nearest neighbor in Princess Cruises' top 10, a cross-kind pairing that signals the two-peak structure at work here: one cluster built around fellow cruise lines, another around brands with no obvious travel connection.
The cruise-line cluster is real and coherent. Celebrity Cruises (0.75), Holland America Line (0.68), Royal Caribbean (0.68), and Cruise Norwegian (0.63) all appear in the top 10, making Travel the dominant subcategory among neighbors — four of the ten slots. But the second peak is equally visible: SmartyPig leads the entire set, and HSN (0.69, Department Stores) and QVC (0.65, TV Channels) round out a distinct cluster of transactional, home-oriented consumer brands. Bahama Breeze (0.73, Restaurant) and P.F. Chang's (0.68, Restaurant) add a third thread — casual dining — that sits between the two peaks rather than anchoring either one. Emeril Lagasse (0.63, TV Personalities) is the only individual in the top 10, and the only Celebrities and Influencers entry.
The shape suggests an audience that is simultaneously cruise-loyal and broadly comfortable with considered, leisure-oriented consumer spending — drawn as much to home shopping and dining brands as to rival cruise lines.
