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PR News draws its nearest audiences from a tightly mixed cluster of PR trade media, public radio, B2B communications firms, and news publishers — with no single neighbor pulling far ahead of the rest.
The shape is flat: scores span only from 0.98 to 0.96 across the top 10, a band so compressed that no one neighbor dominates. PR Daily (0.98) and PRWeekUS (0.98) sit at the top, the two closest neighbors by a slim margin, both trade-focused Marketing Channels. PR Newswire (0.96) is the only other News Publisher in the top 10 — the same subcategory as PR News itself. From there, the cluster diversifies quickly: Ketchum (0.96) and Edelman (0.96) are B2B brands, i.e., PR agencies; NPR's Planet Money (0.96) and FleishmanHillard (0.96) round out the tier alongside Pew Research Center (0.96), a Research Organization. NPR Politics (0.96) and ProPublica (0.96) close the top 10 as a News Publisher and a Non-Profit, respectively.
The subcategory mix — trade blogs, trade magazines, news publishers, B2B agencies, podcasts, and a research organization — points to an audience that moves fluidly across professional communications, public-interest journalism, and policy media. The PR agency neighbors (Ketchum, Edelman, FleishmanHillard) are a notable cross-kind presence: their audiences look nearly identical to PR News's despite being brands rather than publishers. Taken together, the top 10 describe an audience defined less by any single media format than by a professional orientation toward communications, media, and public affairs.
