PR Newswire Audience Graph • Social Signal

PR Newswire's top 10 neighbors span news publishers, marketing trade titles, professionals, and consumer brands — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.97 (Jeff Barrett) down to 0.95 (PRWeb), a range of roughly two points across the entire set. PR News (0.96) and PR Daily (0.96) are the two neighbors that share PR Newswire's own subcategory or sit closest to it — PR News is a fellow News Publisher, PR Daily is a Blog — confirming some same-kind pull. But the cluster doesn't consolidate around that axis. Social Media Today (0.96, Website) and PRWeb (0.96, Website) extend the marketing-channel core, while Kimpton (0.96, Hotels) and Inc. (0.95, Magazine) introduce consumer and business-media audiences that sit well outside the PR trade. NPR Politics (0.95, News Publisher) and The Wall Street Journal (0.95, News Publisher) add a civic-news strand, and Hootsuite (0.95, Technology) rounds out the set with a social-media-tools audience. Subcategory tallies across the ten: four News Publishers, two Websites, one Blog, one Magazine, one Hotels brand, and one Technology brand — a genuinely mixed composition with no dominant kind.

That breadth suggests PR Newswire's audience is shaped less by a single professional niche than by a cross-cutting professional-media orientation that overlaps with trade publishing, civic news, and business tools simultaneously.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/prnewswire

{ "handle": "prnewswire", "title": "PR Newswire", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "prnewswire", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "barrettall", "title": "Jeff Barrett", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.967, "drivers": [ "G01", "A02", "G03", "J02", "J04" ] }, { "handle": "prnews", "title": "PR News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9641, "drivers": [ "G01", "A02", "G03", "H02", "J04" ] }, { "handle": "prdaily", "title": "PR Daily", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9594, "drivers": [ "G01", "H02", "A02", "G03", "J02" ] }, { "handle": "socialmedia2day", "title": "Social Media Today", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9593, "drivers": [ "G01", "A02", "H02", "G03", "J04" ] }, { "handle": "prweb", "title": "PRWeb", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9565, "drivers": [ "G01", "A02", "H02", "G03", "J02" ] }, { "handle": "kimpton", "title": "Kimpton", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9552, "drivers": [ "G01", "A02", "G03", "J04", "H02" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9519, "drivers": [ "G01", "A02", "G03", "J02", "H02" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.948, "drivers": [ "G01", "A02", "G03", "H02", "J04" ] }, { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9479, "drivers": [ "G01", "A02", "G03", "J02", "A01" ] }, { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.945, "drivers": [ "G01", "A02", "J02", "G03", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/prnewswire

PR Newswire

Nearest neighbors by audience shape

Raw data