Product Hunt Audience Graph • Social Signal

Seven of Product Hunt's ten nearest neighbors are other websites, and the scores separating them span barely 0.015 — from AngelList at 0.98 down to TechCrunch at 0.97. That compression is the defining feature of this audience shape: no single neighbor pulls away from the pack.

The cluster is tech-media and startup infrastructure, almost entirely. The website subcategory dominates: Hacker News (0.98), The Verge (0.97), Recode (0.97), Medium (0.97), and Techmeme (0.97) all sit within a few hundredths of each other. The three exceptions are Jack Dorsey (Tech Personalities, 0.97), Stripe (Technology brand, 0.97), and IDEO (B2B brand, 0.97) — each a different kind of entity, but all landing at essentially the same similarity level as the website neighbors. No single outlier, no structural gap: the top 10 form a dense, undifferentiated band.

The flat shape here reflects an audience that is deeply embedded in one ecosystem — startup and tech media — where many adjacent entities draw nearly identical crowds.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/producthunt

{ "handle": "producthunt", "title": "Product Hunt", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "producthunt", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "angellist", "title": "AngelList", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.982, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "newsycombinator", "title": "Hacker News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9767, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9745, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "jack", "title": "Jack Dorsey", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9745, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "stripe", "title": "Stripe", "category": "Brands", "subcategory": "Technology", "similarity": 0.9731, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "recode", "title": "Recode", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9731, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] }, { "handle": "medium", "title": "Medium", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9719, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "techmeme", "title": "Techmeme", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9716, "drivers": [ "A02", "G01", "G03", "A06", "I01" ] }, { "handle": "ideo", "title": "IDEO", "category": "Brands", "subcategory": "B2B", "similarity": 0.971, "drivers": [ "G01", "A02", "G03", "I01", "A06" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9675, "drivers": [ "G01", "A02", "G03", "A06", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/producthunt

Product Hunt

Nearest neighbors by audience shape

Raw data