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Scott Galloway

Celebrities and Influencers
Professionals
Playground →Docs

The top 10 neighbors for Scott Galloway span a narrow similarity band — from 0.99 down to 0.98 — with no single dominant neighbor and no sharp drop-off. That flat distribution is itself the finding: this audience doesn't cluster tightly around one other entity; it spreads evenly across a recognizable professional-media type.

Tallying the subcategories across the top 10 reveals a mix of journalists, academics, websites, tech personalities, and one fellow Professional. Journalists are the most represented subcategory: Kara Swisher (0.99), Nicholas Kristof (0.98), and Olivia Nuzzi (0.98) all appear. Academics follow, with Ian Bremmer (0.99) and implicitly adjacent figures nearby. Marketing-channel websites account for three slots — MediaPost (0.99), Pando (0.99), and Recode (0.98) — pointing to a media-industry-fluent audience that reads trade and tech publications alongside individual commentators. Chris Sacca (0.98) is the lone Tech Personality in the top 10, and Chris Anderson (0.98) is the only other Professional, matching Galloway's own subcategory.

The cross-kind composition here is notable: Galloway is classified as a Professional, yet journalists and media-industry websites outnumber fellow Professionals in the top 10 by a wide margin. The audience shape is less "business professor" and more "media-literate, tech-and-politics reader" — the kind that follows beat reporters and trade outlets as closely as it follows individual commentators.

The flat shape, combined with scores compressed above 0.98, suggests an audience with a very consistent profile that maps onto a specific, well-defined professional-media readership rather than any single adjacent figure.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "profgalloway", "title": "Scott Galloway", "category": "Celebrities and Influencers", "subcategory": "Professionals", "resolved": "profgalloway", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "karaswisher", "title": "Kara Swisher", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9931, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "ianbremmer", "title": "Ian Bremmer", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9864, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "mediapost", "title": "MediaPost", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9857, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "pandodaily", "title": "Pando", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9851, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "nickkristof", "title": "Nicholas Kristof", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9847, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "recode", "title": "Recode", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.984, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "sacca", "title": "Chris Sacca", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "digiday", "title": "Digiday", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9829, "drivers": [ "A02", "G01", "G03", "A01", "I01" ] }, { "handle": "olivianuzzi", "title": "Olivia Nuzzi", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9821, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "tedchris", "title": "Chris Anderson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9819, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: