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ProFootballTalk

Marketing Channels
Blogs
Playground →Docs

The top 10 neighbors for ProFootballTalk span journalists, TV personalities, a sports brand, and a sports-focused professional — with no single dominant pull but a dense cluster of high scores across the board.

The shape is broad: all ten neighbors score between 0.89 and 0.95, a tight band with no outlier. Jay Glazer leads at 0.95, followed closely by Ian Rapoport (0.93), Rich Eisen (0.93), and Adam Schefter (0.92). Chris Mortensen rounds out the top five at 0.92. By subcategory, five of the ten are Journalists, three are TV Personalities — Trey Wingo (0.91), Mike Tirico (0.90), and Daniel Jeremiah (0.90) — one is a Sports brand (PFF at 0.90), and one is a Professional (Roger Goodell at 0.89). ProFootballTalk is itself a Blog, so every neighbor comes from a different subcategory — the audience shape is defined entirely by journalists and on-air talent rather than by other blogs.

The compression of scores across such a varied mix of subcategories signals an audience that moves fluidly through the NFL media ecosystem — reporters, analysts, TV hosts, and league figures all draw from the same pool.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "profootballtalk", "title": "ProFootballTalk", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "profootballtalk", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "jayglazer", "title": "Jay Glazer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9474, "drivers": [ "Q01", "I01", "D03", "P02", "F03" ] }, { "handle": "rapsheet", "title": "Ian Rapoport", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9332, "drivers": [ "D03", "Q01", "I01", "E06", "P02" ] }, { "handle": "richeisen", "title": "Rich Eisen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9264, "drivers": [ "Q01", "I01", "P02", "D03", "P04" ] }, { "handle": "adamschefter", "title": "Adam Schefter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9216, "drivers": [ "Q01", "I01", "D03", "P02", "E06" ] }, { "handle": "mortreport", "title": "Chris Mortensen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.917, "drivers": [ "Q01", "I01", "P02", "D03", "P04" ] }, { "handle": "wingoz", "title": "Trey Wingo", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9106, "drivers": [ "Q01", "D03", "I01", "E06", "P03" ] }, { "handle": "pff", "title": "PFF", "category": "Brands", "subcategory": "Sports", "similarity": 0.9002, "drivers": [ "Q01", "I01", "D03", "E06", "P03" ] }, { "handle": "miketirico", "title": "Mike Tirico", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8977, "drivers": [ "Q01", "D03", "P02", "I01", "P03" ] }, { "handle": "movethesticks", "title": "Daniel Jeremiah", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8954, "drivers": [ "Q01", "I01", "P02", "D03", "P04" ] }, { "handle": "nflcommish", "title": "Roger Goodell", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8946, "drivers": [ "Q01", "P02", "D03", "P04", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: