Share

ProPublica

Organizations
Non-Profit
Playground →Docs

The top 10 neighbors for ProPublica span five distinct subcategories — magazines, websites, news publishers, journalists, and professionals — with no single entity pulling far ahead of the rest. Similarity scores run from 0.99 at the top to 0.99 at the bottom of the ten, a band so compressed it confirms the flat shape: there is no dominant anchor, only a dense cluster.

The Atlantic leads at 0.99, followed closely by Slate (0.99), Vox (0.99), and Ezra Klein (0.99). The subcategory breakdown across the ten is telling: three are individual journalists (Ezra Klein, Ana Marie Cox, and Jon Favreau — though Favreau's subcategory is Professionals), two are text-based media channels (The Atlantic as a Magazine, Slate as a Website), one is a news publisher (Vox), one is a comedian (Jon Lovett), one is a TV personality (David Simon), and one is a podcast (This American Life). ProPublica's own subcategory — Non-Profit — does not appear among the ten neighbors. The audience shape is defined almost entirely by long-form, politically engaged media and the individual voices associated with it, cutting across format lines from print to audio to individual journalists.

No single neighbor dominates; the cluster's character is what matters here — an audience that moves fluidly across text journalism, political commentary, and public-radio storytelling rather than anchoring to any one format or platform.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "propublica", "title": "ProPublica", "category": "Organizations", "subcategory": "Non-Profit", "resolved": "propublica", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9925, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "slate", "title": "Slate", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9908, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9906, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9897, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jonfavs", "title": "Jon Favreau", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9877, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "anamariecox", "title": "Ana Marie Cox", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9872, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jonlovett", "title": "Jon Lovett", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9872, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "aodespair", "title": "David Simon", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9857, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9857, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "tvietor08", "title": "Tommy Vietor", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9853, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: