Playground →
Project Syndicate's top 10 neighbors span journalists, news publishers, websites, magazines, B2B brands, and a restaurant — a mixed cluster with no single subcategory dominating and no standout score pulling away from the rest.
The shape is flat: scores run from 0.98 (The Information) down to 0.96 (R/GA), a band of less than two percentage points across all ten neighbors. That compression means no single entity exerts unusual pull. The top three — The Information (0.98), Ben Smith (0.97), and Quartz (0.97) — are a website, a journalist, and a fellow news publisher respectively, which is the closest the set comes to a coherent cluster. Michael Barbaro (0.97) and Foreign Affairs (0.97) extend that media-and-journalism core, but the set then opens outward: 72andSunny (0.96) and R/GA (0.96) are B2B brands, and sweetgreen (social) (0.96) is a restaurant. Tallying subcategories across the ten: three are journalists, two are news publishers, one is a website, one is a magazine, two are B2B, and one is a restaurant. No single subcategory holds a majority.
The cross-kind presence of advertising agencies and a restaurant brand at scores nearly identical to those of journalists and policy magazines is the defining structural feature here — this audience's shape is shared broadly across professional media consumers and the brands that reach them, rather than being concentrated within any one content category.
