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PRWeb

Marketing Channels
Websites
Playground →Docs

PRWeb's top 10 neighbors span marketing technology, news publishing, business magazines, and B2B software — a wide compositional mix with no single subcategory dominating and no standout score gap between them.

The shape is flat: scores run from 0.96 (Social Media Today) down to 0.94 (Cision) across the top five, a spread of just two points. PR Newswire sits at 0.96 as the closest News Publisher in the set; Hootsuite (0.95) and HubSpot (0.95) represent Technology brands; Cision (0.95) and, further down, Inc. (0.94) round out the top five with B2B and Magazine subcategories respectively. PRWeb itself is classified as a Website, and only two other Websites appear in the top 10 — Social Media Today at 0.96 and Consumer Reports at 0.94 — meaning the majority of its nearest neighbors are drawn from different subcategories entirely.

The cross-kind character of this cluster is the defining feature. Marketing technology tools, PR-adjacent news publishers, and business-press magazines all pull roughly equal weight. Jeff Barrett (0.94), a Professionals influencer, and PR Daily (0.94), a Blog, add further subcategory variety. No single kind of entity owns this neighborhood.

The flat shape signals an audience that is broadly distributed across professional media and marketing tools, without a concentrated attachment to any one format or platform type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "prweb", "title": "PRWeb", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "prweb", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "socialmedia2day", "title": "Social Media Today", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9598, "drivers": [ "G01", "H02", "A02", "G03", "J04" ] }, { "handle": "prnewswire", "title": "PR Newswire", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9565, "drivers": [ "G01", "A02", "H02", "G03", "J02" ] }, { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.9508, "drivers": [ "G01", "J02", "A02", "G03", "J04" ] }, { "handle": "hubspot", "title": "HubSpot", "category": "Brands", "subcategory": "Technology", "similarity": 0.9484, "drivers": [ "G01", "A02", "G03", "H02", "J01" ] }, { "handle": "cision", "title": "Cision", "category": "Brands", "subcategory": "B2B", "similarity": 0.9454, "drivers": [ "G01", "H02", "G03", "A02", "J04" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9443, "drivers": [ "G01", "A02", "J02", "G03", "J01" ] }, { "handle": "barrettall", "title": "Jeff Barrett", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9428, "drivers": [ "G01", "A02", "G03", "J02", "H02" ] }, { "handle": "buffer", "title": "Buffer", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.9418, "drivers": [ "G01", "J02", "A02", "G03", "H02" ] }, { "handle": "prdaily", "title": "PR Daily", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9379, "drivers": [ "G01", "H02", "G03", "A02", "J02" ] }, { "handle": "consumerreports", "title": "Consumer Reports", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9355, "drivers": [ "G01", "A02", "J02", "J04", "J01" ] } ] }
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