Playground →
Two New Jersey government accounts dominate PSE&G's nearest audiences — and nothing else in the top 10 comes close to their scores. Governor Phil Murphy registers 0.96 and New Jersey registers 0.93, forming a clear first peak that sits well above the rest of the neighbor set. That gap is the defining structural feature here.
The second peak is built from New York-area sports and local media. Kay Show on YES (0.90), Valley Bank (0.89), Mets Booth (0.88), the New York Giants (0.88), the New York Jets (0.88), and the New York Mets (0.87) cluster tightly together — three sports teams, a sports podcast, a regional TV show, and a regional bank, all scoring within a narrow band. Morning Show with Boomer & Gio (0.87) and Noah Syndergaard (0.85) extend that same sports-and-local-media character. No other utility brands appear in the top 10, and the neighbor set contains no national news outlets or general consumer brands at this tier.
The two-peak shape maps cleanly onto geography and civic identity: one cluster is New Jersey government, the other is the New York metro sports ecosystem — the two worlds that most define the audience following a regional electric utility.
