Playground →
PSFK's top 10 neighbors split almost evenly between B2B brands and media properties — a mix that reflects the audience's professional orientation rather than any single dominant pull.
The shape is flat: scores run from 0.99 down to 0.98 with no meaningful gap between them, meaning no single neighbor stands out structurally. Tallying the subcategories across the top 10 reveals four B2B brands — R/GA (0.99), Wieden+Kennedy (0.98), AKQA (0.98), and BBDO Worldwide (0.98) — alongside four Websites: Digiday (0.99), Cool Hunting (0.99), Co.Design (0.98), and PSFK's own subcategory. Rounding out the ten are Quartz (0.98), a News Publisher, and Emily Nussbaum (0.98), a Journalist. The B2B neighbors are all creative and communications agencies; the media neighbors span design, digital culture, and business journalism. Rent the Runway (0.98), a Fashion brand, is the one neighbor that sits outside both clusters — a cross-kind signal worth noting.
What the flat shape reveals is an audience that moves fluidly across agency culture, design media, and business publishing without anchoring strongly to any one of them.
