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Psychology Today

Marketing Channels
Magazines
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Psychology Today's ten nearest neighbors are almost entirely news and current-affairs media — not other magazines, not health or wellness properties. The top 10 form a tight cluster of news publishers, public-affairs TV, and political radio, with scores compressed into a narrow band from 0.9262 to 0.9416, the hallmark of a flat shape.

Six of the ten neighbors are News Publishers: The Wall Street Journal (0.94), BBC Breaking News (0.93), The Associated Press (0.93), Politico (0.93), The Washington Post (0.93), and NPR Politics (0.93). Two more are TV Shows — PBS NewsHour (0.94) and The Daily Show (0.93) — and NPR (0.93) rounds out the broadcast-and-radio tier. The lone individual in the set is Jake Tapper (0.93), a Journalist. No other magazine appears in the top 10, and no health, science, or wellness property does either.

The cross-kind pattern here is the central finding: a magazine whose nearest audience shapes belong almost entirely to hard-news outlets and political commentary. The audience Psychology Today draws looks, compositionally, like the audience that follows wire services and public-affairs programming — not the audience that follows its own publishing category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "psychtoday", "title": "Psychology Today", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "psychtoday", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9416, "drivers": [ "A02", "G01", "J02", "G03", "J01" ] }, { "handle": "newshour", "title": "PBS NewsHour", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9361, "drivers": [ "A02", "G01", "G03", "J01", "J02" ] }, { "handle": "bbcbreaking", "title": "BBC Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9337, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "ap", "title": "The Associated Press", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9317, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "politico", "title": "Politico", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9295, "drivers": [ "A02", "G01", "G03", "J01", "J02" ] }, { "handle": "washingtonpost", "title": "The Washington Post", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9294, "drivers": [ "A02", "G01", "G03", "J01", "J04" ] }, { "handle": "npr", "title": "NPR", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9288, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "thedailyshow", "title": "The Daily Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9284, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jaketapper", "title": "Jake Tapper", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9279, "drivers": [ "A02", "G01", "G03", "J01", "A01" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9262, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: